GDK ✖ TION WAYNE
THE CLIENT
German Doner Kebab is a restaurant chain that was founded in Berlin in 1989.
They pride themselves in their quality ingredients and providing a good customer experience at their restaurants. GDK now has over 100 restaurants around the world.
The Challenge
The brief is to help continue to make the GDK relevant and cool to gen-z audiences and be their restaurant of choice.
The Solution
Bad Orange secured and coordinated a major product placement in a music video promo with UK grime artists Scorcher & Tion Wayne.
Scorcher is seen as one of the founding fathers of Grime and Tion Wayne happens to be the most successful drill artist in the UK in 2021.
We used one of GDK's flagship stores as the setting of the music video and secured a lot of brand placements for our client across the music video.
You can see the video below.