KING ✖ MILEAGE
THE BRIEF
We were commissioned to put together a collaboration campaign with a music artist that would take the form of a music video and fashion lookbook promo.
Our Approach
For this ground-breaking lookbook/music video project entitled ‘MILEAGE’ we recruited UK drill artist Kairo Keyz and producer Michelin Shins’ to collaborate on their new single of the same name.
The music video sees the artist wearing a number of looks from KING Apparel's new AW22 drop.
The visuals filmed in London’s Finsbury Estate, Clerkenwell by acclaimed director Craig Capone, whose recent cuts include Headie One, Ms Banks, KSI and Bugzy Malone, capture the crew on set with a visual style chopping between digital, film and classic VHS to give the production a unique fashion vibe whilst staying true to the music video sentiment.
See the music video below.