MARBEK
TRUCK STORE
THE BRIEF
Marbek is a luxury Street wear brand that takes its inspiration from Urban Culture. Originating in London but now internationally renowned. Bad Orange was tasked to Project manage the creation of a unique Pop-Up store and event concept. Secure performers for the live show and create marketing content for social media channels.
Our Approach
Maintaining the theme of embarking on a journey, alongside with Marbek, Bad Orange has created the UK’s first ever Truck Store the Marbek – 24 Pop up boutique. Creating an innovative way for retailing and ensuring that the customer experience is creative, fun and engaging.
The Truck Store is a Luxury high spec retail space. Fully stocked with the latest collections, staffed with highly trained stylists and customer services specialists and can be positioned statically in any retail outlet.
The unique versatility of the truck means it can be positioned to enhance existing retail spaces / centres as well as characterising a standalone pop up space. The Truck can be easily driven into any space and removed to align with Retail opening / closing hours. We selected Box Park Shoreditch for the event and we created an authentic atmosphere with a lot of social media traction.
See the campaign video below.