QUEEN & SLIM CAMPAIGN
THE BRIEF
Bad Orange was tasked with putting together a campaign to promote the Spring Summer collection for KING Apparel
Our Approach
Bad Orange presents their summer vision featuring avant-garde artist Ryan De La Cruz and stylist/model Nadya Maki, conceptualised by high fashion New York styling authority Quinton Faulkner.
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Hip Hop changed the way people dress, speak and express themselves and so we pay tribute to the original culture that not only inspired and translated into the Grime scene born in East London, but also inspired the birth of the KING brand.
Ryan De La Cruz carries an enigmatic Tupac vibe whilst Nadya that of the late Aaliyah - and the idea of a 90s love story set in the hood was born.
This campaign is a stylised shoot put together to promote the Spring Summer collection for KING Apparel. It was inspired by New York Hiphop culture. The shoot took place in East London and was shot in a stylised fashion. We recruited alternative music artist Ryan De La Cruz and DJ/Stylist Nadia Makhi to front the campaign.
See the campaign video below.