KING ✖ TOP BOY
THE CLIENT
UK Heritage streetwear brand King Apparel has a deep history with British urban music culture and were early adopters of Influencer Marketing strategies working with generation 1 grime scene iconic artists like Crazy Titch, Wiley, Kano & Dizzee Rascal in the early 2000s.
The Challenge
With this rich history we had a challenge to re-introduce the brand to a new gen-z audience, boost their brand awareness and reconnect with the millennial audience that grew up on the brand in the early 2000s.
The Solution
Through our contacts, we worked with the wardrobe department at Netflix and became a styling resource which resulted in our clients products featuring heavily in all episodes of Netflix Top Boy.
This led to a brand awareness globally, a huge upsurge in website & B2B sales and product collaboration opportunities with other brands.