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Heir II The Throne 

THE BRIEF

To develop a cutting edge campaign for 2020 which is bold and disruptive – featuring some of the most exciting emerging musicians for a streetwear audience. The aim was to maintain brand heat, brand engagement, awareness and purchase intent, focused towards a Gen Z audience.

​OUR APPROACH 

We developed flat images for social media and press and a promotional video. This lookbook campaign includes some of the freshest urban artists in the music scene destined to cut through in 2020 including Ms Banks, Dream McLean, Nathalie Sade, Vianni, Ta’Shan, SNE, Monique Lawz and Afro B, wearing some of the hottest emerging British brands Unknown London, Okayla, Cranium Empire and Marbek.
 
Set in an Edwardian townhouse the magic truly comes to life when this current era is paired up with historical backgrounds. The creative aesthetics of this campaign is quirky, fun yet so diverse and definitely leaves us intrigued!