WALG Party Edit
THE BRIEF
Fast fashion occasion wear brand WALG rebranded as We Are London Girls for thid Party edit collection. We were commissioned to create a campaign that will be rolled out across digital platforms and retail partners.
Our Approach
We sought to conceive a campaign to celebrate the diversity of London and the various youth cultures found in the city. This is reflected in the casting and concept of the campaign.
The campaign video sees the diverse cast wearing a number of looks from the WALG Party Edit drop.
We pride ourselves in helping brands take risky opportunities in youthful content creation and engage gen-z audiences. This campaign was heavily featured on the brands website, social media & email marketing campaigns.
See the campaign video below.